Africell is a fast-growing mobile network operator with a pan-African footprint.
We provide fast and reliable mobile network coverage and related technology services to over 12 million subscribers. Through a mix of voice and SMS products, data services, and Afrimoney (our mobile money platform), we help sub-Saharan Africa share in the extraordinary long-term benefits of digital connectivity.
Africell is a disruptor. We challenge inefficiency, embrace fresh thinking and deliver innovative products and services which make a practical difference to everyday people. We are a “brand for the people” and appeal to a broad cross-section of the populations we serve. Africell employs over 1,000 people in seven countries and contributes indirectly to thousands more jobs. We have US ownership and are headquartered in London, UK. Africell’s positive social impact, entrepreneurial spirit and transparent business activities make us the ideal mobile network provider for Africa’s future.
Mission and Vision
Our vision
is to be a competitive and highly differentiated player in the African telecoms market, achieving growth and creating value as a result of carefully selected long-term investments and a strict focus on price, reliability and customer service
Our mission
is to make a positive everyday difference to customers through the provision of affordable, accessible and good quality telecoms products and services – and thereby to create a wider social and economic benefit to the countries in which we operate
COMPANY HISTORY
Africell a 20-year track record of growth, innovation and delivering outstanding telecommunications services across Africa.
2001
LAUNCH IN THE GAMBIA
2005
LAUNCH IN SIERRA LEONE
2012
LAUNCH IN DRC
2015
LAUNCH IN UGANDA
2021
ANTICIPATED LAUNCH IN ANGOLA
Our approach
Long-term commitment
Our ambition is to grow a stable, long-term business based on a deep understanding of the markets we operate in
Entrepreneurial spirit
We take a nimble, innovative and open-minded approach to establishing coverage, bringing new products to market and earning customer trust
Community empowerment
We contribute to economic growth and development by investing in infrastructure and working with authorities to advance skills, technology and jobs in local communities
People-focus
We have built a "brand for the people" - which includes our employees - and we always seek to train, support and unlock the potential of our workforce
Strength and resilience
Like the people and governments we work with, we have overcome challenges and established a successful formula for operating in emerging markets
Integrity and transparency
We do what we say we are going to do and we deal fairly and transparently with all stakeholders: including customers, partners, employees and governments
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